Adding keywords to a Blogger post is one of the basic steps of SEO. But adding a keyword does not mean repeating the same phrase throughout an article.
The better approach is to use your main keyword where it naturally helps explain what the page is about. Google recommends using words that people would use to search for your content in prominent places such as the title, main heading, image alt text, and link text.
If you use Blogger and want your posts to have a better chance of appearing for relevant searches, here is how to add keywords correctly.
1. Add the Main Keyword to the Post Title
Your post title is one of the first places to use your target keyword.
For example, if your main keyword is how to add keywords in Blogger post, a suitable title could be:
How to Add Keywords in Blogger Post
The title should describe the actual content of the article. Avoid adding several versions of the same keyword just to make the title longer.
Blogger itself recommends using relevant keywords in post and page titles and keeping titles concise.
2. Use the Keyword in the Introduction
Mention your main keyword naturally within the opening section of your article.
For example:
Learning how to add keywords in a Blogger post can help you make your content easier for search engines and readers to understand.
You do not need to repeat the keyword several times in the introduction. One natural use is often enough.
3. Add Keywords to Headings
Use your main topic or related keywords in some of your H2 and H3 headings when they make sense.
For example, an article about Blogger keyword optimization could use headings such as:
How to Choose Keywords for a Blogger Post
Where to Place Keywords in Blogger
Common Keyword Mistakes to Avoid
Do not force a keyword into every heading. Headings should primarily help readers understand and navigate the article.
4. Use Related Keywords in the Body
You do not have to use the exact same keyword throughout the article.
Suppose your main keyword is Blogger SEO. Related phrases might include:
- SEO for Blogger
- optimize Blogger posts
- Blogger search optimization
- Blogger keyword research
- improve Blogger traffic
Use these terms where they naturally fit the subject.
This also makes the article easier to read because you are writing naturally instead of repeating one phrase over and over.
5. Add a Keyword to the Permalink
Blogger allows you to create a custom permalink for a post.
For example, instead of a long URL generated from the complete title, you could use:
example.blogspot.com/2026/09/blogger-keywords.html
In Blogger, open the post editor and select Permalink from the post settings. You can then choose Custom Permalink and enter your preferred URL.
Keep the URL short and descriptive. You do not need to add every keyword you can think of.
6. Use Keywords in Image Alt Text
Images can also provide useful context.
When you add an image in Blogger, click the image and select the option to edit it. Blogger provides fields for adding alt text and a title.
Write alt text that accurately describes the image.
For example, if an image shows the Blogger post editor, suitable alt text could be:
Blogger post editor for adding keywords
Do not use alt text simply as a place to repeat keywords. The description should match what is actually shown in the image.
7. Use Keywords in Internal Links
Internal links connect one article on your blog to another. The text you use for the link can give readers and search engines useful context about the linked page.
For example, if you have another article about Blogger SEO, you could write:
Learn more about Google Blogger SEO in our detailed guide.
The linked text should describe the destination rather than using something vague such as “click here.” Google also recommends writing link text naturally instead of filling it with keywords.
8. Do Not Stuff Keywords Into Your Post
One of the most common keyword mistakes is using a keyword far more often than necessary.
For example, this is poor writing:
Blogger SEO is important for Blogger SEO because Blogger SEO helps with Blogger SEO and Blogger SEO can improve Blogger SEO.
Repeating a keyword like this does not make an article better. Google specifically identifies excessive repetition of keywords as keyword stuffing and says it can violate its spam policies.
Write for people first. If a sentence sounds unnatural after adding a keyword, remove or rewrite it.
A Simple Keyword Placement Checklist
Before publishing a Blogger post, check these areas:
- Main keyword in the title
- Main topic mentioned naturally in the introduction
- Relevant keywords in useful headings
- Related terms throughout the content
- Descriptive custom permalink
- Accurate image alt text
- Natural internal link text
- No unnecessary keyword repetition
The goal is not to place a keyword in every possible location. The goal is to make the topic of your article clear while keeping the content useful and natural.
For more Blogger SEO fundamentals, see our complete guide to Google Blogger SEO.
