Google Maps Now Lets You Reserve Parking Through the App

Google has partnered with SpotHero to make parking easier for drivers. Starting today, Google Maps and Search users can reserve parking spots directly through the app. SpotHero is an online service that allows people to book parking spots in advance.

How the Reservation Feature Works

When you search for parking using Google Maps or Search, a "Book Online" button will appear if the lot is available for reservation through SpotHero. By tapping the button, users are redirected to the SpotHero website, where they can pay for the parking spot securely. The entire process happens within the Google app, eliminating the need to switch to a separate browser.

The service allows users to reserve parking spots ahead of time. You can also filter your parking options based on specific needs, like finding spots with EV charging or wheelchair accessibility.

Availability of SpotHero Parking Reservations

SpotHero's parking reservation service is available in over 8,000 locations across 300 cities in the U.S. and Canada. Some prominent locations where the feature is offered include Madison Square Garden and the SAP Center.

However, this feature might not be available in all regions. SpotHero’s parking reservation is gradually expanding, so it might take some time to reach more cities.

Integration with Other Platforms

SpotHero has been integrated with other popular platforms as well. In 2022, Lyft introduced SpotHero for users to find and reserve parking. More recently, Apple Maps also added SpotHero integration, allowing iPhone users to access the parking service. Now, Google Maps and Search are the latest to join this trend.

Benefits of Google and SpotHero Partnership

This partnership offers a significant benefit to drivers who rely on Google Maps. Google does not offer its own parking reservation tool, so integrating SpotHero fills this gap. Previously, Google Maps collaborated with ParkMobile to allow users to pay for parking within the app, but this new partnership goes beyond just paying for parking. Now, drivers can reserve their spots in advance.

The integration adds to Google’s growing list of features aimed at keeping users within their apps for all their navigation needs. With billions of users worldwide, this collaboration is a big win for SpotHero, too. The company earns a 35% share from each parking reservation made through its platform.

SpotHero’s Growth and Success

SpotHero is a leading parking service in North America, with over 10 million drivers using its platform. The company has reported nearly $1.5 billion in parking reservations sold. Its latest integration with Google Maps will likely increase that number, offering drivers an even more convenient way to secure parking.

SpotHero has continued to expand its offerings and partnerships. In addition to Lyft and Apple Maps, its collaboration with Google Maps marks a new chapter in making parking easier for drivers.

Google Maps Adds More Features

The parking reservation feature is just one of several new functionalities Google is adding to Maps. Recently, Google added more detailed destination information to help drivers find parking spots close to their location. As drivers approach their destination, Maps will show parking options both inside buildings and nearby.

This new feature keeps users engaged with Google Maps, making it a one-stop app for navigating to destinations and finding parking along the way.

Conclusion

With this new partnership, Google Maps now allows users to reserve parking through SpotHero, simplifying the process of finding and booking parking spots. This feature is a significant enhancement for drivers and adds more value to Google’s already robust navigation services.

Drivers can now enjoy a seamless experience when searching for parking, reserving spots in advance, and filtering their search based on specific needs. As SpotHero continues to expand, more locations will be added, making parking easier in more cities across North America.